26 qualified meetings in 4 months for Swiss digital transformations agency

About the client
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Thirt3 is a Swiss digital transformation agency that operates across continents, with hubs in four major cities, delivering quality services in a timely and cost-effective manner. The agency helps clients integrate Artificial Intelligence seamlessly with Cloud Solutions and Intelligent Automation, enabling them to leverage these technologies for actionable business insights.

Challenge
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The company aimed to offer AI solutions and digital transformation services to the Swiss financial sector, and to do so in both German and English languages.

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Solution:

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Thirty3’s marketing assets have enabled us to conduct hyper-personalized outreach at scale, targeting the Swiss financial sector with an extremely specific offering around:

• Risk Management: Improved predictions of market and credit risks.
• Back-Office Automation: More efficient and error-free processes through intelligent algorithms.
• Customer Segmentation: Targeted marketing and higher customer satisfaction through an individual customer approach.
• Trading Strategies: Optimization using historical and real-time data.

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Ideal Customer Profile (ICP) description:
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Target Company Description:
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• Industry: Fintech
• Location: Switzerland
• Size: Medium to large companies.
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Target Persona Titles:
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• C-level Executives: Founder, CEO
• Director and president-level executives of product, engineering, and IT departments
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Needs and Challenges:

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• User Retention and Experience: These fintech companies understand the critical role of user experience in maintaining a consistent user base. They grapple with balancing user experience with stringent security practices and are in need of solutions that optimize this balance.

• Data Security: Security breaches pose significant threats to these companies. They require top-notch security solutions to safeguard user data and build trust with their customers.

• Tech Expertise: There is a significant need for tech expertise to fully utilize the potential of mobile banking and digital payments, especially in a world that is rapidly embracing digitization.

• Regulatory Compliance: Companies in the fintech space are often faced with complex and ever-changing regulatory landscapes. They need solutions that can help them keep up with these regulations while maintaining efficient operations.
  

• Global Operations: Firms operating internationally, like the company targeting SMEs with a digital payment platform, need to deal with diverse regional regulations, differing customer behaviors, and a myriad of technology platforms.
  

• Community Building & Engagement: Many fintech firms, such as the blockchain meetup and the Swiss Association of Crypto Investors, recognize the importance of building and nurturing a strong community to foster growth and innovation.

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Data Sources:

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• Clay
• Apollo.io
• Bouncer

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Approach

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Using Apollo.io, we were able to collect comprehensive company information on the Swiss fintech sector. With Clay's ChatGPT integration, we wrote personalized offerings for each company and translated all of the offerings into German. This approach has helped us gain more credibility in the eyes of our prospects.

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