204 appointments in 8 months for Software development company.
Stimuli spearheaded our B2B marketing efforts initially, managing outreach for the first few months. We quickly adopted their methodologies and transitioned operations in-house within three months. Their straightforward feedback was crucial to refining our strategies and achieving success.
David Khosroshvili
CEO of Maxin AI
About the client
Maxin Finance, established in 2017, specializes in blockchain development, including DeFi, NFTs, and decentralized storage. With a team of over 100 engineers across the US, Israel, and Georgia, the company has delivered more than 500 projects and deployed over 500 smart contracts, leveraging its deep expertise to revolutionize decentralization.
Challenge
The company faced a significant challenge with its existing business development, sales, and marketing teams. Their approach to generating outbound leads was inefficient and unscalable, lacking the proper infrastructure to stabilize and ensure reliable lead generation efforts.
Solution
We helped Maxin craft a long-term marketing and sales strategy, setting up a robust tool stack to enhance outbound lead generation. We also guided them in pinpointing their ideal customer profile and crafting targeted value propositions, allowing for personalized offerings tailored to each segment.
Ideal Customer Profile (ICP) Description
Target Company Description:
- Fintech software companies
- Recently raised venture capital
- Have vacancies in the IT department
Target Persona Titles:
- C-level executives with a technical background
- Director and president-level executives of product, engineering, and IT departments
Data Sources:
- Wellfound
- Apollo.io
- Bouncer
Results for one of the campaigns
