W&W 29 qualified appointments in 80 days for a design studio.
Stimuli has helped us to promptly generate leads through outreach. With their help we were able to book meetings with companies such as Dribble and Superdigital.
Ira Kimberg
Founder of W&W
About the client
Our client is a new graphic design studio specializing in premium branding and logos across various industries. They have collaborated with leading marketing agencies such as DDB, FCB, and H&W, as well as top Georgian brands like Bank of Georgia and TBC Bank, prioritizing fascinating projects over rapid expansion.
Challenge
Previously, the company had only generated leads through word of mouth and lacked experience in outbound sales. They faced uncertainties about which types of companies to target and what specific services to offer them, highlighting the need for strategic guidance in expanding their outreach methods.
Solution
To identify the ideal customer profile for Witch and Wizard, we analyzed their background and experience working across various industries. It turned out that their most successful collaborations were with marketing agencies that consistently had graphic design and branding projects but lacked qualified specialists to execute them successfully.
Based on this analysis, we utilized our software, Stimuli.app, to extract information from Clutch.co, the largest business directory for service provider agencies.
Ideal customer profile (ICP) description:
Target Company:
- Marketing/design agencies which offer branding as a service
- Hourly rate above $50
- Regions: Western Europe and North America
Target persona titles:
- C-level Executives
- Creative Director
- Account Director
- Head of Design
Data sources:
- Clutch
- Apollo.io
- Stimuli.app
- Findymail
- Bouncer
Approach
Utilizing our software, we collected data on 16,090 companies, detailing their portfolios, project descriptions, and service focuses. This information facilitated personalized icebreakers. We also leveraged client testimonials to demonstrate their expertise in collaborating with branding agencies.
Result of most successful campaign:
Email used for outreach:
